Enrico de Jesus Puno (born on February 13, 1953), better known as Rico J. Puno, is a popular Filipino pop singing artist who is credited as a pioneer-promoter of original Filipino music. He started the trend of incorporating Tagalog lyrics in his rendition of the American song The Way We Were and other foreign songs. Also known as Rico J. and as The Total Entertainer, Puno is a singer who regularly infused his on-stage performance with comedy and jokes.
Puno introduced himself and his talent to the entertainment business by performing at folk houses and small clubs in Metro Manila. In 1975, while singing at the Palazzi, Puno met and performed with the American Motown group, The Temptations. Puno’s talent was later noticed by the executive producers from Vicor Records. His first record was Love Won't Let Me Wait, while his first big hit was the Tagalog-infused The Way We Were.
In 1976, Puno won the Aliw Award for Most Promising Entertainer. Two years later, he became Aliw's Entertainer of the Year. His Rico in Concert show at the Cultural Center of the Philippines launched him as one of the foremost Philippine pop stars. In 1978, Puno’s popularity and his regular concerts at the Araneta Coliseum in Quezon City and his performance tours in the United States broke records in terms of audience attendance. His fame also made him into a sought-after product endorser including advertisements for San Miguel Beer Corporation in the 1970s. [source: wikipedia]
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